Case Study: Byre Barn Launch
- Kayleigh Wild
- Apr 8
- 2 min read
Client: Byre Barn, Kent
Services: Venue Branding, Marketing Strategy, Launch Campaigns, Sales System Setup, Supplier Partnerships
Background
Byre Barn is a luxury barn wedding venue set in the Kent countryside, offering couples a stylish yet welcoming location for food focused celebrations. With packages starting from £15.9k and targeting £20k+ weddings, Byre Barn was built to appeal to a London and South East audience seeking exclusivity, exceptional catering and a enhanced guest experience.
The owners approached Wild Events & Consulting to create a full launch strategy, establish the venue’s brand identity and deliver a clear roadmap to market.
Objectives
Position Byre Barn as a high end luxury wedding venue in Kent.
Attract London based professionals aged 28–42 with dual incomes.
Build early brand awareness across social media, digital platforms and PR.
Create a clear enquiry to booking system for long term sales growth.
Ensure launch materials reflect a luxury, story led brand journey.
Strategy & Implementation
1. Branding & Identity
Developed full brand guidelines (tone of voice, fonts, colour palette, positioning).
Established luxury storytelling approach: inspirational, exclusive and guest focused.
Designed marketing assets including brochure copy, website content and listings for Bridebook, Hitched, Coco Weddings etc.
2. Digital Marketing & SEO
Built an SEO optimised website with immersive storytelling design.
Created high converting landing pages for brochure downloads and enquiries.
Developed Pinterest, Instagram and LinkedIn content plans, plus branded templates.
Set up Google friendly FAQ content to support rankings.
3. Sales Journey & CRM Setup
Setup new CRM system (Sonas) with all Byre Barn information.
Setup phone lines.
Designed enquiry response emails and automation flows tailored to luxury couples.
Built a CRM nurture journey including seasonal re-engagement emails.
4. Supplier & Community Partnerships
Curated a list of aligned suppliers (photographers, florists, cake designers, celebrants).
Open day coordination plans.
Secured collaborations with local businesses
5. Launch & Events
Planned and marketed Byre Barn’s first Open Day (Sept 2025) with supplier showcases.
Produced four styled content shoots.
Results So Far
Brand Recognition: Byre Barn has established itself as a luxury Kent venue ahead of its first season.
Enquiries: Early enquiries have been generated through the new website, SEO and directory listings.
Content & PR: Professional content shoots and social media campaigns are in place for ongoing visibility.
Supplier Network: Byre Barn has a curated portfolio of trusted suppliers aligned to its luxury positioning.
Sales Systems: A full enquiry and re-engagement journey has been built for long term booking success.
“Working with Kayleigh at Wild Events & Consulting has been instrumental in launching Byre Barn. From the brand storytelling to the practical systems behind the scenes, Kayleigh has delivered a complete strategy that positions us exactly where we want to be in the market.”
— Jonathan Sawyers, Byre Barn
Through a blend of brand development, digital marketing, supplier partnerships and sales strategy, Wild Events & Consulting has delivered a comprehensive launch plan for Byre Barn. The venue now has the foundations for long term growth, visibility and consistent bookings, supported by systems that reflect its luxury ethos.
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